Apple's virtual "California Streaming" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to introduce the iPhone 13, Apple Watch Series 7, and perhaps the third-generation AirPods alongside a few other announcements.

sept 2021 live coverage
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

As usual, Apple's online store is currently down in advance of the event.

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Top Stories

Twitter Hashflag for September 14 Apple Event Goes Live

Tuesday September 7, 2021 1:21 pm PDT by Tim Hardwick

A new unique #AppleEvent "hashflag" has surfaced on Twitter for next week's "California Streaming" all-digital Apple event to increase visibility and maximize hype on the social media network. The custom Twitter hashtag includes a multi-colored Apple logo, and it's live as of 1:00 p.m. Pacific Time. Apple has used the little icons next to hashtags on Twitter for all its previous events...

Gurman: Apple Watch Series 7 Will Be Available in Limited Quantities At Launch

Sunday September 5, 2021 11:49 pm PDT by Tim Hardwick

Despite the Apple Watch Series 7 reportedly facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its usual September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman. In the latest edition of his Power On newsletter, Gurman outlines three potential outcomes of Apple's...

Here's What Not to Expect at Tomorrow's Apple Event

Monday September 13, 2021 6:41 am PDT by Sami Fathi

As is frequently the case, Apple’s 2021 product launch schedule seems to be weighted toward the latter part of the year, with a number of new products still expected to debut. While Apple is planning to hold an event this week, it won't include everything Apple's expected to announce before the year ends. On Tuesday, September 14, Apple will be holding its "California streaming" event,...

Apple Watch Series 7 Clones Emerge in China

Images purporting to show counterfeit clones of upcoming Apple Watch Series 7 models have been shared online, giving a closer look at the device's expected redesign. The images, shared in a tweet from the user known as "Majin Bu," show counterfeit clones of the Apple Watch Series 7 in Space Gray, Silver, and Space Black. The design of the clones closely matches the redesign that is expected...

Apple Watch Series 7 Major Redesign Revealed

A major redesign appears to be in store for the upcoming Apple Watch Series 7 models, based on recent reports. According to renders from 91mobiles that were reportedly obtained from supply chain sources, the Apple Watch Series 7 will offer a new design that mirrors the squared-off edges of the iPhone 12 lineup, iPad Pro, iPad Air, and 24-inch iMac. The Series 7 will also apparently be 1.7mm...

What to Expect From the Apple Watch Series 7

Friday August 27, 2021 11:12 am PDT by Juli Clover

Apple in just a few weeks is expected to release the Apple Watch Series 7 alongside new iPhone 13 models, and it's looking like this could be one of the most exciting design updates we've had to the Apple Watch in a few years. Subscribe to the MacRumors YouTube channel for more videos. We're not expecting new health features this year, and if there are new health sensors, Apple has kept them...

Apple Watch Series 7 Expected to Feature New Watch Faces to Take Advantage of Larger Displays

Sunday August 29, 2021 6:04 am PDT by Sami Fathi

Along with an increase in size for the upcoming Apple Watch Series 7, which is rumored to feature larger 41mm and 45mm sizes, Apple plans to include new watch faces that take advantage of the larger displays. In the latest publication of his "Power On" newsletter, Bloomberg's Mark Gurman has put his weight behind recent rumors suggesting that thanks to smaller bezels and a flat-edged design, ...

Gurman: Apple's Second Fall Event to Focus on Both New Macs and New iPads

Monday September 13, 2021 1:53 am PDT by Tim Hardwick

After Tuesday's "California streaming" event where Apple will unveil the iPhone 13, Apple Watch Series 7, and AirPods 3, Apple has one further event planned that will focus on new Mac and iPad announcements, according to Bloomberg journalist Mark Gurman. Responding to a query about new Macs, Gurman tweeted that "there will be two events," and said he expected the latter to feature both new...