How China fell for the football jersey - Vogue Business

3 months ago 40

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Less than a month before the opening of the 2022 Fifa World Cup in Qatar, the subject of football is arousing intense interest in China and more widely across the Asia Pacific region — and fashion circles are no exception. “Blokecore”, football and vintage jerseys have scored millions of views on Douyin (China’s version of TikTok), and the look permeates music videos by K-pop groups including Blackpink, Newjeans and IVE.

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