Israeli antiviral mask firm signs with Delta, to enter fashion industry - The Jerusalem Post

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The company Sonovia became an Israeli start-up sensation last year in the context of the COVID-19 pandemic when it brought its antiviral masks to the marketplace. The "SonoMask by Sonovia" proved to be 99% effective at neutralizing the novel coronavirus.

But it turns out that fighting viruses is just one application for Sonovia’s technology.

Last week, the company announced that it signed a pilot agreement with Delta Galil Industries and the same fabric coated in zinc oxide nanoparticles that destroy bacteria, fungi and viruses that help stop the spread of coronavirus could now appear in your yoga pants and underwear.

“The technology can be applied to any kind of fabric and this fabric can be sewn into any kind of product,” Roy Hirsch, head of business and development for the company, told The Jerusalem Post. “This means sportswear, activewear, loungewear, automotive fabrics and more.”

Delta is a global manufacturer and marketer of branded private label apparel products for both genders and all ages. 

A release by the two companies explained that “under the agreement, Sonovia and its machinery manufacturing partner, Brückner Textile Machinery, will install an ultrasonic fabric-finishing applicator at Delta Galil’s innovation center in Karmiel, Israel, to pilot the application of new, eco-responsible fabric finishes offering antimicrobial protection and other long-lasting benefits to leading global brands that are Delta Galil customers.”

“This partnership enables us to take another step toward fully sustainable and environmentally friendly manufacturing,” said Gil Shimon, president of Global Upper Markets Division for Delta, whose company caters to big-name companies like Schiesser, Eminence and Athena, as well as Wilson, Spalding, Columbia and Tommy Hilfiger. 

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Delta will be able to offer the fabric to its international customers and they and others will also be able to ask for it.  Hirsch says that he hopes after six months or so of research and development, the fabrics will be ready to sell by 2022. 

Sonovia’s vice president of marketing and sales, Shay Hershkovitz, said that Delta will be able to provide sustainable sportswear that prevents odor. 

“What causes odors?” he asked. “Bacteria. When you kill the bacteria, you also kill the odor.”

He said the company is actively engaged in dialogue with a top bedding company and a tier-1 automotive upholstery company, as well. 

In January 2020, Sonovia was just an Israeli start-up with a dream. 

Its technology is based on a lab-scale sonochemical process that was developed at Bar-Ilan University. Sonovia started manufacturing its product in March 2020 at a plant near Nahariya when Israel had only 200 patients. Since then, it developed two top-performing applications - the antiviral application and a spray test rating 100 PFC-free durable water repellency application.

The company recently hired a new CEO and now it is a commercial business with international success. This deal with Delta, said Hirsch, is the next big move. 

“This strategic agreement with Delta Galil constitutes a vote of confidence in Sonovia’s eco-friendly, performance fabric-finishing technology,” said Shuki Herchcovici, chairman and CEO of Sonovia. “I have no doubt that this relationship will yield outstanding results for both companies and I look forward to a long and successful partnership that will support more responsible, sustainable production for many brands.”

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