4 Marketing Tactics Entrepreneurs Can Learn from Celebrities

Celebrity adverts are hard to ignore. They command natural attention and influence peoples' purchase decisions. Companies use them to build credibility, expand visibility, and tap into new markets. According to statistics, celebrity endorsements can increase sales by 4%. But what do celebrities do differently from other entrepreneurs? Here are four tactics entrepreneurs can learn from celebrities about brand marketing.

1. Know What's Happening in Your Industry

“Knowledge is power” is a famous mantra that successful entrepreneurs don't take for granted. Celebrities know this too. You'll always find them active on social media platforms where most of their fans hang out. They are constantly posting stuff and engaging the latest industry experts. It helps them stay relevant and learn about their audiences’ likes and expectations.

Entrepreneurs should also do the same. Strive to stay in the loop about what’s happening in your industry. The internet is a great place to gather insights, but it’s not the only avenue. You can also engage clients directly through surveys or polls. Ask them what you should change or improve to serve them better. Then use the insights to craft new ideas that can help your business grow.

2. Go the Extra Mile

Celebrities are people who have identified what they are good at and perfected their craft. They are willing to go to any lengths to be the best. Michael Jackson is a perfect study case. The pop star spent up to 18 hours per day practicing his gravity-defying dance moves. To date, no one has successfully emulated his moonwalk dance

As an entrepreneur, your zeal, passion, and desire will show in your business. Strive to understand your customers' pain points and offer solutions beyond their expectations. For example, Loan Center, an online car title loan company, offers free financial advice to clients who clear loans on time or in advance. You can come up with a similar program to entice potential customers to do business with you.

3. Be Everywhere

Celebrities perfectly display the mere exposure effect. This is a psychological phenomenon where people tend to like people or things they see more often. The more you see celebrities on TV interviews and adverts, the more connected you feel.

Marketing a product or service is similar. Develop a strong presence on every platform—online and offline. Send newsletters to your subscribers regularly. Do podcasts, upload videos, and publish business publications. Learn more about your industry and always air your opinion on public forums. Your brand should come to people's minds first whenever they want a solution that you offer. Think of Coca-cola—a multi-billion worldwide brand that still spends up to $4 billion every year on advertisements.

4. Build a Tribe

Celebrities have some of the most loyal fans. Their fans are ready to spend a lot of money to attend concerts and buy merchandise. They’ve developed an emotional connection with them and are willing to show loyalty at any cost.

Entrepreneurs can also build a loyal fan base that will market on their behalf. Create a signature product that impacts people's lives positively. Your customers will spread the word about it—the product that changed their lives for the better.