For many auto dealers, the National Automobile Dealers Association (NADA) conference is the industry event of the year. The 2021 event was held virtually and featured thousands of products, live franchise meetings, educational sessions, and contests.
The conference’s huge success shows networking is essential in business. To thrive in any industry, you need to connect with your team, your customers, suppliers, and retailers. But you should first focus on your team--they will determine how successful your business will be.
There are undeniable parallels between sports and business that, when leveraged, can help both sides achieve incredible success. Just like NFL players, key players in the automotive industry got where they are with a vision, a strong team, and strong partnerships. These 3 parallels show how similar football is to the auto industry.
1. Exceptional Teamwork
No leader can succeed without a team, just like a car cannot run on empty. To lead a team effectively, coaches must be active team members. You can never be above your team--you got where you are because of them.
And just like an NFL team, a dealership succeeds when all its departments collaborate and communicate easily, focusing on achieving goals and acquiring customers. No team or dealership can succeed without well-established goals and collaboration.
Providing a great consumer experience goes beyond having a user-friendly website with an auto showroom. It should extend to your digital campaigns, social media, and in your dealership.
For success to come, everyone must have the same vision and it must align with company goals. The only way you can stand out in a sea of competitors is by doing something different, and matching business goals with team goals is a great approach.
2. Unmatched Endurance
The auto industry is unpredictable and in constant transition--each month offers different opportunities. And the NFL has also had to change because of the pandemic. The league has adopted 6 new playing rules for the 2021 season and changed one of its bylaws. Just like the NFL, only those businesses that endure when times are tough last--the disappointing revenues and the losses.
Competition in the auto industry is at unprecedented levels. Year after year, more startups are established. But despite that, auto manufacturers have survived recessions, bankruptcies, and wars. Endurance defines the automotive industry, just like the NFL.
In the NFL, a quarterback requires a proper system to win. In business, that system is composed of standard practices, teamwork, and innovation. Mastering the system is essential to success.
3. Adaptability
Change is the only constant in life. Recognize it, confront it, embrace it, and adapt to it. No team or business has ever gotten ahead by doing things the same way over and over again. Be adaptable you must be keenly aware of your strengths and weaknesses so that when change comes, you're ready.
Strong leaders are aware of themselves, their team, and their competitive landscape. When the environment changes suddenly, they adapt. Take time to identify your team’s strengths and weaknesses. Do the same for the competition. When you know how each individual adds value to the team, you can leverage their strengths.
Whether you're competing for trophies or selling cars, the principles are similar. Challenges, risks, and losses are inevitable. True strength lies in rising up after you fall. To succeed in business and in the NFL, involve your team, embrace change, and press on during tough times.