Tom Gorringe is to take charge of the day-to-day running of Swansea City having been promoted to chief executive officer (CEO) just a month after the club announced his arrival as chief operating officer (COO).
Former Bristol Rovers chief executive Gorringe joined Swansea as part of a shake-up of the Championship side's leadership team.
But he has been moved to the key CEO role in the wake of news that Andy Coleman is to leave his post as chairman at the end of the season.
Gorringe will now become the central figure at Swansea alongside Richard Montague, who was appointed director of football last month.
"We met Tom in the winter of 2024, and we were immediately impressed speaking with him," said a joint statement from Swansea shareholders Brett Cravatt and Jason Cohen.
"We had a thought-provoking and lively dialogue about Swansea City and the long-term direction we want to go as a club.
"Over the course of multiple conversations and in-person meetings, it became clear that our visions aligned and that Tom's experience as a seasoned operator at past football clubs would be of significant value to us moving forward."
Cravatt and Cohen, who are key stakeholders at Swansea following the club's change of ownership in November, say they have been impressed by Gorringe's "positive impact" since his appointment as COO.
"Tom is tasked with restructuring the club to ensure we are operating efficiently and to optimal standards, and we are confident he will do just that," they added.
Swansea's owners are based in America, with Coleman – who will continue to be involved with the club as a board member and co-investor – expected to return to the USA this summer having spent two seasons living and working in south Wales.
Coleman had been in charge of running the club, but Swansea have confirmed that responsibility now lies with Gorringe.
Gorringe left Rovers last August having spent three years as the League One club's chief executive and the previous four years as their commercial director.
He had previously worked for Brighton and Hove Albion, Portsmouth and Cardiff City.
Gorringe said he is excited by his new role, but aware that "there is a lot to do".
"Since joining, I have been impressed with the staff and the vast potential at the club as well as the ambition of the ownership group," he told Swansea's website.
"We have everything that we need here to be successful. We want to build on our strong foundations and drive the club towards sustainable success that gets us back to competing at the top of the division.
"The ownership group is fully committed to delivering success for this club, and I'm honoured to be the person that they've entrusted to deliver for them."
Coleman has suggested he is stepping away from his chairman's role to spend more time with his family.
However, he moves aside having faced much criticism during his spell at the helm, primarily over Swansea's recruitment work and key football appointments.
In what has been a period of considerable flux at Swansea, Luke Williams left his role as head coach last month, just 24 hours before Montague - who he had worked with at former club Notts County - arrived as the long-awaited successor to Paul Watson.
Alan Sheehan has been caretaker boss for five matches, but there is continued uncertainty over Swansea's long-term managerial plans.
Long-time majority shareholders Jason Levien and Steve Kaplan's spell at Swansea came to an end last November, as their stake was sold to fellow shareholders Cravatt, Nigel Morris and Coleman as well as businessman Cohen.
Gorringe says he has "always enjoyed an open dialogue with supporters" during his time working in football.
He added that a new date will soon be announced for Swansea's twice-postponed fans' forum.