Substitute Kaoru Mitoma's second-half double helped Brighton come from behind to beat winless Bournemouth.
The Japan midfielder scored 16 seconds after coming on, then headed in later to clinch a third straight Premier League win.
Bournemouth had gone ahead when Dominic Solanke capitalised on an error by Brighton goalkeeper Bart Verbruggen.
The hosts looked sluggish until Milos Kerkez's own goal drew them level in first-half injury time.
Brighton showed nine changes from the side that started the 3-2 defeat by AEK Athens in the Europa League on Thursday.
But manager Roberto De Zerbi's substitutions, which saw Mitoma and Ansu Fati come on after half-time, made the required impact to propel Brighton up to third place.
The latest win for the Seagulls comes six days after the first anniversary of De Zerbi succeeding Graham Potter and confirms their continuing impressive progress.
Bournemouth are still seeking a first league victory under Andoni Iraola and have now gone 10 Premier League games without winning.
More to follow.
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Brighton & Hove Albion
Squad number1Player nameVerbruggen
Squad number34Player nameVeltman
Squad number4Player nameWebster
Squad number5Player nameDunk
Squad number30Player nameEstupiñán
Squad number8Player nameDahoud
Squad number11Player nameGilmour
Squad number40Player nameBuonanotte
Squad number18Player nameWelbeck
Squad number24Player nameAdingra
Squad number28Player nameFerguson
Squad number2Player nameLamptey
Squad number9Player nameJoão Pedro
Squad number20Player nameBaleba
Squad number22Player nameMitoma
Squad number31Player nameAnsu Fati
AFC Bournemouth
Squad number1Player nameNeto
Squad number37Player nameAarons
Squad number27Player nameZabarnyi
Squad number5Player nameKelly
Squad number3Player nameKerkez
Squad number4Player nameL Cook
Squad number29Player nameBilling
Squad number16Player nameTavernier
Squad number10Player nameChristie
Squad number19Player nameKluivert
Squad number9Player nameSolanke
Squad number7Player nameBrooks
Squad number11Player nameOuattara
Squad number22Player nameTraorè
Squad number24Player nameSemenyo
Squad number25Player nameSenesi
Line-ups
Brighton
Formation 4-2-3-1
1Verbruggen34VeltmanBooked at 37mins4Webster5DunkBooked at 75mins30Estupiñán8DahoudSubstituted forBalebaat 74'minutes11GilmourBooked at 45mins40BuonanotteSubstituted forMitomaat 45'minutes18WelbeckSubstituted forJoão Pedroat 63'minutes24AdingraSubstituted forLampteyat 87'minutes28FergusonSubstituted forAnsu Fatiat 45'minutesSubstitutes
2Lamptey3dos Santos de Paulo7March9João Pedro14Lallana20Baleba22Mitoma23Steele31Ansu FatiBournemouth
Formation 4-2-3-1
1Neto37Aarons27ZabarnyiBooked at 40mins5KellySubstituted forSenesiat 83'minutesBooked at 90mins3Kerkez4L Cook29BillingSubstituted forBrooksat 82'minutesBooked at 89mins16TavernierSubstituted forOuattaraat 63'minutes10ChristieSubstituted forTraorèat 82'minutes19KluivertSubstituted forSemenyoat 64'minutes9SolankeSubstitutes
7Brooks8Rothwell11Ouattara15A Smith17Sinisterra20Radu22Traorè24Semenyo25SenesiReferee:John Brooks
Attendance:31,617
Live Text
Match ends, Brighton and Hove Albion 3, Bournemouth 1.
Second Half ends, Brighton and Hove Albion 3, Bournemouth 1.
Marcos Senesi (Bournemouth) is shown the yellow card for a bad foul.
João Pedro (Brighton and Hove Albion) wins a free kick in the defensive half.
Foul by Marcos Senesi (Bournemouth).
Attempt blocked. Dango Ouattara (Bournemouth) left footed shot from the right side of the box is blocked. Assisted by David Brooks.
Foul by Pervis Estupiñán (Brighton and Hove Albion).
Dango Ouattara (Bournemouth) wins a free kick on the right wing.
João Pedro (Brighton and Hove Albion) wins a free kick on the right wing.
Foul by Marcos Senesi (Bournemouth).
Attempt blocked. Ansu Fati (Brighton and Hove Albion) left footed shot from the centre of the box is blocked. Assisted by João Pedro.
Corner, Brighton and Hove Albion. Conceded by David Brooks.
Delay over. They are ready to continue.
Delay in match because of an injury Max Aarons (Bournemouth).
Attempt blocked. Hamed Traorè (Bournemouth) right footed shot from outside the box is blocked.
Tariq Lamptey (Brighton and Hove Albion) wins a free kick on the right wing.
Foul by Dango Ouattara (Bournemouth).
David Brooks (Bournemouth) is shown the yellow card for a bad foul.
Kaoru Mitoma (Brighton and Hove Albion) wins a free kick on the left wing.
Foul by David Brooks (Bournemouth).