Slaughtneil boss Paul McCormack admitted his side's performance was "nowhere near" what was required as they were comprehensively beaten by Loughrea in Sunday's All-Ireland Club Hurling semi-final.
The Derry and Ulster champions, bidding to reach a first final at the sixth attempt, were overpowered by the impressive Galway kingpins, who scored a goal in either half in a 2-22 to 0-15 win.
And McCormack was forthright while assessing his team's efforts at Parnell Park.
"We have to hold our hands up and say our performance today was nowhere near the levels we expected or required against a really good Loughrea team, who punished us for every mistake," he told BBC Sport NI.
"The boys are heartbroken, they're devastated. There was huge work in the past 12 months to get back to this stage again and it'll probably be eating at them, the way they performed.
"That's just cruel but that's sport. On these days and at this high altitude, you get punished."
Slaughtneil cruised past St John's in the Ulster final at the end of November, but they faced a significantly more robust examination from Loughrea, who raced into a 0-3 to 0-0 lead early on and led 1-9 to 0-10 at the break after Anthony Burns' goal.
But the Ulster champions' hopes of staging a second-half fightback were crushed when Vince Morgan's fine goal six minutes after the restart left a seven-point gap between the sides.
"We weren't overly concerned at half-time," added former Armagh dual player McCormack.
"Yes, we were looking to up the gears a bit. We just didn't get the start to roar into the game and then the second goal was a killer blow."
Having replaced Michael McShane at the helm, McCormack led Slaughtneil to last year's All-Ireland's semi-final, where they lost to Cork and Munster champions Sarsfields by a point in an agonising finish.
In contrast, Loughrea extinguished the Slaughtneil challenge long before their influential midfielder Cullen Killeen was sent off in injury time for what referee Johnny Murphy deemed a strike on Brendan Rogers.
"They seemed to get points at ease," observed McCormack.
"The game stretched and all of a sudden it turned into a three-point game and a six or seven-point game, and then we were really chasing the game.
"With their experience and craft, they're a really decent team, they punished us for all our small mistakes. The accumulation just built up and the game was probably gone in the past seven or eight minutes."

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